Demography is the study of population particularly concerning birth, population of each country mar


Demography is the study of population particularly concerning birth, population of each country marriage, death, and displacement. This study involves the number, geographic distribution, population composition and change from time to time.
The population of the lot will increase overall consumption spending, although the average expenditure per person or per family is relatively low. Consumption expenditure population of each country of a country will be huge, when the number of people very much and very high per capita population of each country income.
a) The more people who are working Atua productive (15-64 years), the greater population of each country the level of consumption. Because more and more people population of each country are working, the income will be higher.
b) The higher the education level, population of each country the higher the level of consumption as well, because when a person or a family that needs more educated life more and more.
c) More and more people living in urban areas (urban), the consumption expenditure was also higher. The common population of each country cause of urban lifestyle more consumption than the rural communities.
Some applications use demographics, among others; public health (fertility and mortality), land use (population growth, and distribution), the use of schools, public facilities (population, age structure, population distribution), marketing, employment (population, population of each country age structure and distribution).
In marketing population of each country demographic data collected to the government that the government had complete data and investigate the characteristics of the population. It is important to determine the direction of policy as a means of consumer protection. The variables of age, education, occupation, and geography is important to collect as these variables affect consumer behavior patterns through differences in attitudes and perceptions caused.
Segmentation of the market (market segmentasion) is divided into the process by which customers made up of people population of each country with similar needs and characteristics that lead them to respond to the offer of products / services and specific strategic marketing programs in the same way.
Market segmentation, market determination, and a strong target. All three must be decided and defined appropriately if the company wants to be successful in managing product-specific market relationships. The more successful population of each country

companies are able to improve this relationship and make a quantum leap compared to their competitors.
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