There are many factors that influence consumer buying behavior, including one factor is demographics. Demographic factors are issues that must be understood seriously music demographics by marketers. Without knowing either the underlying problems in the purchasing decision of a consumer product, marketers will not be able to know the tastes, needs and desires of consumers. That's why it is also important to know and researched demographic music demographics factors related if only whatever. The research method used by the author is descriptive quantitative music demographics method and hypothesis testing used is a Freedom Test (Test of independency). This test is used to examine the relationships among the data that can not be quantified (not in the figure). music demographics In this case is to examine the relationship between buying behavior based on demographic factors. From the research, it can be concluded that turns demographic factors have a significant influence on consumer buying behavior. Based on these results, it is expected to help the company in focusing music demographics improvement efforts on the factors that are considered influential and important to the satisfaction of its customers and to the advancement of his own company.
In marketing to determine consumer behavior, demographic data were collected to the government music demographics that the government had complete data and investigate the characteristics of the population. It is important to determine the direction of policy as a means of consumer protection. The variables of age, education, occupation, and geography is important to collect as these variables music demographics affect consumer music demographics behavior patterns through differences in attitudes and perceptions caused. music demographics
Can not be separated from lifestyle, social class demographics in consumer behavior affect people's lifestyles. Social class is the division of society into different classes or different strata to reflect the different education, income, property music demographics ownership, lifestyle, values are shared and then these differences will affect a person's or family consumption. Social class is important in terms of economics and business because social music demographics classes are used by manufacturers in determining the segmentation of a product music demographics or service. For example, a manufacturer of BMW vehicles and products tend to target U.S. consumers with the social upper class.
In this article I will discuss about demogarfi influence on consumer behavior. Before I discuss more about the influence of demographics on consumer behavior, I will discuss first about understanding consumer behavior. Consumer behavior is the individual activities that are directly involved in acquiring and using goods and services included in the decision-making process of preparation and determination of these activities (Swastha et al., 1997). Consumer behavior study where, under what conditions, and how habits a person buys a particular product with a particular brand. music demographics All of this is very helpful in developing a marketing manager music demographics in the marketing policy of the company. The decision making process of a purchase of goods or services will involve various parties, according to their respective roles.
Demography is the description of the population, especially about births, marriages, deaths and migration. music demographics Demographics include a scientific study of the number, geographic distribution, population composition, and how these factors change from time to time.
Some demographers music demographics primarily interested in statistical fertility (births), music demographics morality (deaths) and migration (migration) because these are the three variables music demographics that affect the components of population change. The three components are measured by the level of births, deaths and migration tingakt music demographics determine population size, age composition, and the rate of increase or decrease in population. Demographics can be defined as follows, Demography is the scientific study of people, especially on the number, sturuktur and development. Population is the result of the birth rate, migration rate and tingkatkematian. Demograsi lajim used to refer to the study of the composition and growth carpenter penduduk.dan demograsi is a statistical music demographics and mathematical study on the number, music demographics composition san population music demographics distribution, and changes in these factors after a period of time caused by the five processes, namely fertility, morality, marriage, migration and social mobility.
Once we know the meaning of Consumer Behavior and Demographics, here we will discuss the influence of demographics on consumer behavior. Apparently, the demographics have considerable influence on consumer behavior. Because demography is one factor in marketing. Of demographic entrepreneurs can see the level of
0 comments:
Post a Comment