3. Market Segmentation Level Since purchasing have unique needs and desires. Every buyer, potential

Market segmentation is dividing a market into activity groups of buyers with different needs, characteristics, or behavior who might require a different product or a different marketing mix. Market segmentation can be defined or market segmentation is the process of identifying and analyzing the buyers in the product market, menganalisia difference between buyers in the market.
1. The basics in setting Market Segmentation In determining market sscsr gov segmentation there are some things which it is based, namely: 1. Basic - basic market segmentation in a consumer market. Geographic variables, including: area, size of the area, city size, climate and density. b. Demographic variables, including: age, family life cycle, income, education, etc. c. Psychological variables, such as: social class, lifestyle, and personality. d. Variable behavior of buyers, including: benefits sought, user status, usage rate, loyalty status and attitudes on the product.
2. Basic - basic industrial market segmentation on a. Stage 1: define macro segmentation, ie end-user markets, geographic location, and the number of subscriptions. b. Stage 2: the attitude of the seller, traits - personality traits, quality products, and customers. 2. Terms segmentation Market There are several requirements that an effective segmentation: a. Achieved sscsr gov measurable b.Dapat c. Large enough or profitable enough d.Dapat differentiated e. Can be implemented sscsr gov
3. Market Segmentation Level Since purchasing have unique needs and desires. Every buyer, potentially a separate market. Therefore, market segmentation can be built on several sscsr gov different sscsr gov levels. a. Mass marketing Mass marketing focuses sscsr gov on mass production, mass distribution, and mass promotion

for the same product in much the same way throughout the consumer. b. Marketing segment segment Pemasarn realize sscsr gov that buyers differ in their needs, perceptions, and buying behavior. c. Marketing niche marketing niche (niche marketing) focuses on a sub-group within the segments. A niche is a group that is defined more narrowly. d. Marketing Practices sscsr gov micro adjustment of product and marketing programs to suit the individual tastes or specific location. Included in the micro marketing is local marketing and individual marketing.
4. Benefits of Market Segmentation Sedangakan benefits of market segmentation are: a. Sellers or producers are in a better position to choose the marketing opportunities. b. Seller or manufacturer can use his knowledge to marketing responses vary, so it can allocate the budget more accurately the various segments. sscsr gov c. Sellers sscsr gov or producers can better manage sscsr gov the product and its marketing appeal
Demography is the description of the population, especially about births, marriages, deaths and migration. Demographics include a scientific study of the number, geographic distribution, population composition, and how these factors change sscsr gov from time to time.
Demography is the scientific study of people, especially on the number, sturuktur and development. Population is the result of the birth rate, migration rate and tingkatkematian. Demograsi mnyebut lajim used to study the composition and growth carpenter penduduk.dan demograsi is a statistical and mathematical study on the number, sscsr gov composition san population sscsr gov distribution, and changes in these factors after a period of time caused by the five processes, namely fertility, morality, marriage, migration sscsr gov and social mobility.
Demography is the study of population dynamics, including the size, structure and distribution of the population, sscsr gov and how the population changed over time due to births, deaths, migration and aging (Wikipedia: 2009).
Demography is the study of the interaction of the level of development sscsr gov of the three components (births, deaths and migration) and studies sscsr gov of the impact of changes in the composition and development of the population (Hawthorn, 1970).
Demography is the statistical sscsr gov and mathematical sscsr gov science that studies the size, composition and distribution of the population and changes sscsr gov at a time through the process of fertility, mortality, marriage, migration and population change (Boque: 1969)
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